Founded in 2005 by four ambitious, talented and significantly experienced women, who felt deeply that in South Africa corporate social responsibility cannot be just a special mention in an annual report. Instead, they believed it must be a long-term commitment to an organisation’s employees and their communities as without their growth one’s business isn’t sustainable. But more than that, they saw that beyond traditional business principles, true, long-term commercial success also required that employees and communities benefited as well.