Growing a better South Africa
Means rethinking the way we do business
Peotona Group Holdings (PGH) is a majority black women-owned investment company founded on the belief that when we all grow, we grow stronger.
Founded in 2005 by four ambitious, talented and significantly experienced women, who felt deeply that in South Africa corporate social responsibility cannot be just a special mention in an annual report. Instead, they believed it must be a long-term commitment to an organisation’s employees and their communities as without their growth one’s business isn’t sustainable. But more than that, they saw that beyond traditional business principles, true, long-term commercial success also required that employees and communities benefited as well.
As such, transformation begins with the business itself, as the business’s very sustainability is dependent upon the relationship with its employees and their communities. With this in mind the founders named their company Peotona, meaning Seeds of Greatness in Setswana.
Taking a new road
The founding vision
From the outset, the founders wanted to build a company that demon-strated a new model for empowerment and sustainable, profitable businesses in South Africa. It is a model that brings the employees and their communities into core business strategy and, in so doing, plays a critical role in the transformation of South Africa.